Thursday, December 4, 2025 
1:00 P.M. CST | 12:00 P.M. MST | 11:00 A.M. PST 

Speaker: 
Sophie Brooks 
CEO & Founder, Raven Performance 

About the Session 

Artificial intelligence is reshaping how marketers search, strategize, and succeed. 
Join Sophie Brooks, CEO and Founder of Raven Performance, for a forward-looking session on how AI is transforming digital marketing; from keyword research and content creation to bidding strategies and campaign optimization. 
With over 20 years of experience in performance marketing, Sophie shares practical insights on how to balance automation with authenticity and make AI work for you — not instead of you. 
You’ll discover how tools like Google Gemini and AI-driven automation can boost productivity — helping marketers suggest keywords, structure blog content, and refine campaigns with precision — while keeping the human element at the heart of every strategy. 

What You’ll Learn 

• How AI is changing the rules of SEO and paid search 
• Adapting your strategy for conversational and generative search 
• Using schema markup and automation tools to your advantage 
• Keeping creativity, diversity, and inclusion central to AI-powered marketing 

The key takeaway: AI isn’t replacing marketers — it’s amplifying their creativity and impact. 

Who Should Attend 

• Marketing and communications professionals 
• Business owners and brand managers navigating digital change 
• Anyone looking to future-proof their search and performance strategy 

A Q&A session will follow the presentation. 

About Sophie Brooks 

Sophie Brooks is a performance marketing expert with over 20 years of experience driving measurable growth for global and national brands. As the CEO of Raven Performance, she leads data-driven media planning and campaigns rooted in inclusion, diversity, and education. Her approach blends the science of analytics with the art of human connection to deliver meaningful, long-term impact.