Supply-Build Canada Webinars
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Upcoming Webinars
Last updated: November 4, 2025
Thursday
November 13
1:00 P.M. CST
12:00 P.M. MST
11:00 A.M. PST
SPEAKER:
R.M. Caligiuri
Founder, Creator of the RISE X System
Caligiuri Leadership
Framing the Future: Leadership in Lumber & Building Supply
Presented by: Caligiuri Leadership
About the Session
True leadership isn’t about titles — it’s about transformation.
In this thought-provoking session, R.M. Caligiuri, founder of Caligiuri Leadership and creator of the RISE X System, challenges participants to move beyond reactive habits and step into resilient, self-led leadership.
Drawing from decades of experience in psychology, human behaviour, and leadership development, R.M. shares practical tools to help you build leadership strength from the inside out — so you can thrive through uncertainty, inspire trust, and drive meaningful change in your organization.
Some of you may recognize R.M. from our Across the Yard podcast episode “Your Leadership Challenges Start with You” (Season 4, Episode 2). He’s also leading one of our business courses at Showcase 2026 — and this webinar offers a sneak peek into his transformative approach and a chance to ask your leadership questions directly.
What you'll learn:
- How to cultivate self-leadership that drives team and business results
- Frameworks for resilience, focus, and leading through change
- The role of mindset and authenticity in leadership success
- How to use adversity as a catalyst for personal and professional growth
Leadership isn’t something you’re given — it’s something you build.
Who Should Attend
- Current and aspiring leaders in the building supply industry
- Business owners and managers leading teams through change
- Anyone ready to elevate their leadership mindset and impact
A Q&A will be available at the end of the webinar.
Speaker:
R.M. Caligiuri
CEO & Founder, Raven Performance
R.M. Caligiuri helps people build leadership strength from the inside out. He believes leadership has the power to change the world — and that it begins by first learning to lead yourself.
As the creator of RISE X, a cohort-based leadership development program, R.M. brings together leaders from diverse industries to grow through resilience, self-leadership, and service. He has worked with organizations such as Apple, Google, Microsoft, and Manitoba Hydro, and teaches Leadership Development at the University of Winnipeg.
More on their website: https://www.calileadership.com/
Thursday
November 25
1:00 P.M. CST
12:00 P.M. MST
11:00 A.M. PST
SPEAKER:
Mike McDole
Founder,
Firing-Line LBM Advisors
Cut Through the Prospecting Cobwebs: A No-Nonsense Approach for LBM Sales Success
Presented by: Firing-Line LBM Advisors
About the Session
After years of strong demand and overflowing order books, prospecting often took a back seat. Many sales professionals haven’t had to find new customers or never learned how.
Now, as markets evolve and competition tightens, the ability to prospect effectively isn’t optional — it’s essential.
Join seasoned sales leader Mike McDole for a practical, hard-hitting session designed to help Outside and Inside Salespeople reignite their prospecting efforts, win new business, and grow wallet share with existing accounts.
Through his proven “3-Prong Approach to Prospecting,” Mike shares real-world strategies to help you:
- Find and research new opportunities
- Warm up cold calls and make them count
- Build trust and deliver value from the first conversation
- Handle price objections with confidence
- Drive horizontal and vertical sales growth across your market
This isn’t theory — it’s straight talk from someone who’s done the job at every level.
Who Should Attend
- Outside and Inside Sales professionals in the LBM industry
- Branch Managers and Sales Leaders looking to sharpen their teams’ performance
- Anyone ready to refresh their approach to prospecting and relationship-driven growth
A Q&A will be available at the end of the webinar.
Speaker:
Mike McDole
Advisor, Firing-Line LBM Consulting
Mike McDole has over 40 years of experience in the LBM industry, including two decades at the largest independent dealer in New England, where he served as Senior Vice President for 12 years.
In 2021, he founded Firing-Line LBM Advisors, helping dealers across the U.S. improve sales management, operational efficiency, and bottom-line performance. Mike is also a contributing writer for major industry publications and a frequent guest on LBM webinars and conferences.
More on their website: https://firinglinelbm.com/
Thursday
December 4
1:00 P.M. CST
12:00 P.M. MST
11:00 A.M. PST
SPEAKER:
Sophie Brooks
CEO & Founder,
Raven Performance
Search Marketing in the New World of AI
Presented by: Raven Performance
About the Session
Artificial intelligence is reshaping how marketers search, strategize, and succeed.
Join Sophie Brooks, CEO and Founder of Raven Performance, for a forward-looking session on how AI is transforming digital marketing; from keyword research and content creation to bidding strategies and campaign optimization.
With over 20 years of experience in performance marketing, Sophie shares practical insights on how to balance automation with authenticity and make AI work for you — not instead of you.
You’ll discover how tools like Google Gemini and AI-driven automation can boost productivity — helping marketers suggest keywords, structure blog content, and refine campaigns with precision — while keeping the human element at the heart of every strategy.
What you'll learn:
- How AI is changing the rules of SEO and paid search
- Adapting your strategy for conversational and generative search
- Using schema markup and automation tools to your advantage
- Keeping creativity, diversity, and inclusion central to AI-powered marketing
The key takeaway: AI isn’t replacing marketers — it’s amplifying their creativity and impact.
Who Should Attend
- Marketing and communications professionals
- Business owners and brand managers navigating digital change
- Anyone looking to future-proof their search and performance strategy
A Q&A will be available at the end of the webinar.
Speaker:
Sophie Brooks
CEO & Founder, Raven Performance
Sophie Brooks is a performance marketing expert with over 20 years of experience driving measurable growth for global and national brands. As the CEO of Raven Performance, she leads data-driven media planning and campaigns rooted in inclusion, diversity, and education. Her approach blends the science of analytics with the art of human connection to deliver meaningful, long-term impact.
More on their website: https://ravenperformance.co/
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Thursday
August 28
1:00 P.M. CDT
12:00 P.M. MDT
11:00 A.M. PDT
SPEAKER:
Mike Bernhardt
Senior Business Development Manager,
Deep Rajkarnikar
Business Development Manager,
Xerox Canada
Unlocking Efficiency in LBM: From Scanners to Smart Workflows
Presented by: Xerox Canada
LBM operations run on documents — from vendor invoices and delivery slips to credit memos and POs. But what happens after the scan?
Join Xerox Canada’s business development leaders, Mike Bernhardt and Deep Rajkarnikar, for a fast-paced session on how imaging has evolved from simple storage to workflow enablement. You'll learn how modern tools like intelligent capture, eForms, and automation are helping LBM businesses reduce manual effort, increase accuracy, and integrate seamlessly with systems like QuickBooks, Sage, Microsoft 365... and more!
Whether you're looking to speed up approvals, reduce lost documents, or just get out of your inbox, this session will show how the right mix of tools can deliver real ROI — without overhauling your existing systems.
A Q&A will also be available at the end of the webinar.
Speakers:
Mike Bernhardt
Senior Business Development Manager, Xerox Canada
Mike supports clients across Saskatchewan and Manitoba in driving meaningful transformation across departments. He works with mid-market and enterprise clients in government, manufacturing, logistics, and financial services, helping implement high-impact solutions in document digitization, accounts payable automation, AI-powered workflows, and ECM platforms. Known for his practical, people-first approach, Mike bridges technical capability with business value to uncover scalable opportunities for growth and efficiency.
Deep Rajkarnikar
Business Development Manager, Xerox Canada
With 8 years of experience in automation, workflow optimization, and intelligent information management, Deep helps organizations modernize operations and unlock digital efficiencies. As a Business Development Manager at Xerox Canada, he supports clients across Alberta and British Columbia with practical, results-driven transformation strategies.
Deep collaborates with mid-market and enterprise clients in healthcare, construction, insurance, and manufacturing to deploy solutions in document digitization, robotic process automation, AI-powered workflows, and ECM. His consultative, insight-led approach focuses on reducing manual work, enhancing compliance, and aligning technology to real business outcomes.
More on their website: https://www.xerox.ca/en-ca