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DTSTART;TZID=America/Winnipeg:20251204T130000
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URL:https://supplybuild.ca/events-calendar.html/event-info/details/id/133
SUMMARY:Webinar: Search Marketing in the New World of AI 
CLASS:PUBLIC
DESCRIPTION:\n\nhttps://supplybuild.ca/events-calendar.html/event-info/deta
 ils/id/133
X-ALT-DESC;FMTTYPE=text/html:<p paraeid=\"{f0a80201-bb97-43d2-bc67-b571ecfb
 2245}{236}\" paraid=\"141459206\"><strong>Thursday\, December 4\, 2025&nbs
 p\;</strong><br />\n1:00 P.M. CST | 12:00 P.M. MST | 11:00 A.M. PST&nbsp\;
 </p>\n\n<p paraeid=\"{f0a80201-bb97-43d2-bc67-b571ecfb2245}{252}\" paraid=
 \"1712281904\"><strong>Speaker:&nbsp\;</strong><br />\nSophie Brooks&nbsp\
 ;<br />\nCEO &amp\; Founder\, Raven Performance&nbsp\;</p>\n\n<p paraeid=\
 "{1c08ee6a-f1bf-4c37-95b6-9a90fe8c7242}{7}\" paraid=\"1977442566\"><strong
 >About the Session&nbsp\;</strong></p>\n\n<p paraeid=\"{1c08ee6a-f1bf-4c37
 -95b6-9a90fe8c7242}{13}\" paraid=\"1222644780\">Artificial intelligence is
  reshaping how marketers search\, strategize\, and succeed.&nbsp\;<br />\n
 Join Sophie Brooks\, CEO and Founder of Raven Performance\, for a forward-
 looking session on how AI is transforming digital marketing\; from keyword
  research and content creation to bidding strategies and campaign optimiza
 tion.&nbsp\;<br />\nWith over 20 years of experience in performance market
 ing\, Sophie shares practical insights on how to balance automation with a
 uthenticity and make AI work for you &mdash\; not instead of you.&nbsp\;<b
 r />\nYou&rsquo\;ll discover how tools like Google Gemini and AI-driven au
 tomation can boost productivity &mdash\; helping marketers suggest keyword
 s\, structure blog content\, and refine campaigns with precision &mdash\; 
 while keeping the human element at the heart of every strategy.&nbsp\;</p>
 \n\n<p paraeid=\"{1c08ee6a-f1bf-4c37-95b6-9a90fe8c7242}{75}\" paraid=\"195
 2293049\"><strong>What You&rsquo\;ll Learn&nbsp\;</strong></p>\n\n<p parae
 id=\"{1c08ee6a-f1bf-4c37-95b6-9a90fe8c7242}{81}\" paraid=\"1189860471\">&b
 ull\; How AI is changing the rules of SEO and paid search&nbsp\;<br />\n&b
 ull\; Adapting your strategy for conversational and generative search&nbsp
 \;<br />\n&bull\; Using schema markup and automation tools to your advanta
 ge&nbsp\;<br />\n&bull\; Keeping creativity\, diversity\, and inclusion ce
 ntral to AI-powered marketing&nbsp\;</p>\n\n<p paraeid=\"{1c08ee6a-f1bf-4c
 37-95b6-9a90fe8c7242}{93}\" paraid=\"2025281638\">The key takeaway: AI isn
 &rsquo\;t replacing marketers &mdash\; it&rsquo\;s amplifying their creati
 vity and impact.&nbsp\;</p>\n\n<p paraeid=\"{1c08ee6a-f1bf-4c37-95b6-9a90f
 e8c7242}{107}\" paraid=\"751255337\"><strong>Who Should Attend&nbsp\;</str
 ong></p>\n\n<p paraeid=\"{1c08ee6a-f1bf-4c37-95b6-9a90fe8c7242}{113}\" par
 aid=\"1926157911\">&bull\; Marketing and communications professionals&nbsp
 \;<br />\n&bull\; Business owners and brand managers navigating digital ch
 ange&nbsp\;<br />\n&bull\; Anyone looking to future-proof their search and
  performance strategy&nbsp\;</p>\n\n<p paraeid=\"{1c08ee6a-f1bf-4c37-95b6-
 9a90fe8c7242}{123}\" paraid=\"1415624256\">A Q&amp\;A session will follow 
 the presentation.&nbsp\;</p>\n\n<p paraeid=\"{1c08ee6a-f1bf-4c37-95b6-9a90
 fe8c7242}{129}\" paraid=\"490513714\"><strong>About Sophie Brooks&nbsp\;</
 strong></p>\n\n<p paraeid=\"{1c08ee6a-f1bf-4c37-95b6-9a90fe8c7242}{137}\" 
 paraid=\"983183584\">Sophie Brooks is a performance marketing expert with 
 over 20 years of experience driving measurable growth for global and natio
 nal brands. As the CEO of Raven Performance\, she leads data-driven media 
 planning and campaigns rooted in inclusion\, diversity\, and education. He
 r approach blends the science of analytics with the art of human connectio
 n to deliver meaningful\, long-term impact.&nbsp\;</p>\n
DTSTAMP:20260727T130122Z
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