Date: Tuesday, November 25, 2025 @ 1:00 P.M. CST / 12:00 P.M. MST / 11:00 A.M. PST

Presented by: Mike McDole, Firing-Line LBM Consulting

After years of strong demand and overflowing order books, prospecting often took a back seat. Many sales professionals haven’t had to find new customers or never learned how. 
Now, as markets evolve and competition tightens, the ability to prospect effectively isn’t optional — it’s essential. 
Join seasoned sales leader Mike McDole for a practical, hard-hitting session designed to help Outside and Inside Salespeople reignite their prospecting efforts, win new business, and grow wallet share with existing accounts. 
Through his proven “3-Prong Approach to Prospecting,” Mike shares real-world strategies to help you: 

• Find and research new opportunities 
• Warm up cold calls and make them count 
• Build trust and deliver value from the first conversation 
• Handle price objections with confidence 
• Drive horizontal and vertical sales growth across your market 

This isn’t theory — it’s straight talk from someone who’s done the job at every level. 

Who Should Attend 

• Outside and Inside Sales professionals in the LBM industry 
• Branch Managers and Sales Leaders looking to sharpen their teams’ performance 
• Anyone ready to refresh their approach to prospecting and relationship-driven growth 

A Q&A session will follow the presentation. 

About the Speaker 

Mike McDole has over 40 years of experience in the LBM industry, including two decades at the largest independent dealer in New England, where he served as Senior Vice President for 12 years. 

In 2021, he founded Firing-Line LBM Advisors, helping dealers across the U.S. improve sales management, operational efficiency, and bottom-line performance. Mike is also a contributing writer for major industry publications and a frequent guest on LBM webinars and conferences.