Sell Smarter: High-Impact Sales Strategies for Building Supply Pros with R.M. Caligiuri

Monday, January 19 @ 9:00 AM to 3:00 PM
Edmonton Expo Centre | Room 108 
Member price: $149.99 

Sales in the building supply world move fast, rely on relationships, and are won through trust, timing, and technical know-how. This full-day, high-impact workshop is designed specifically for sales reps, account managers, and business developers working in the construction and building materials space.  

Through real-world scenarios, practical tools, and sharp strategy, you’ll learn how to:  

• Get in front of the right decision-makers—even when they’re hard to reach  

• Build trust with contractors, site supers, and buyers who don’t have time for fluff  

• Solve real problems to win long-term loyalty—not just one-time orders  

• Overcome objections like “Your price is too high” or “We already have a supplier”  

• Sell value in an industry laser-focused on cost  

Whether you’re new to the field or a veteran looking to level up, this workshop arms you with actionable strategies you can use immediately—on the job site, in the yard, or face-to-face with your toughest customer. It’s no fluff, all function—and built for the way this industry really works.

About R.M. Caligiuri

R.M. Caligiuri is not just a leadership expert — he is a builder of behavior, a challenger of comfort, and a guide for those ready to rise. As the founder of Caligiuri Leadership and the creator of the Rise X system, R.M. has spent decades helping people transform from reactive performers into resilient, self-led, and transcendent leaders — the kind of leaders the world urgently needs.  

With a background in leadership development, psychology, and human behavior, R.M. brings a rare depth to his work. His frameworks are not theoretical — they are lived, tested, and forged in real-life adversity. He teaches from experience, not just expertise.