Business Course:

Win the Sale: Practical Strategies for Sales people in the Field with Caligiuri Leadership

Tuesday, January 19 @ 9:00 AM to 3:00 PM | 30 Seats
Edmonton Expo Centre | Room 107
Member price: $159.99 

Relationships matter in this industry. 

But relationships alone don’t close business. 

Great salespeople know how to create opportunities, uncover needs, communicate value, navigate objections, protect margin and keep a sale moving. 

Win the Sale is built for the people doing that work every day. 

Participants will sharpen the skills behind effective field selling: prospecting consistently, asking better questions, identifying opportunities within existing accounts, communicating value beyond price, handling objections, following up effectively and establishing clear next steps. 

The course is grounded in the realities of building supply sales, where trust, responsiveness, service, product knowledge, competition and price all influence the customer’s decision. 
It also tackles a costly trap: allowing price to become the entire sales conversation. 

Participants will learn how to communicate value more effectively, protect margin and turn strong customer relationships into meaningful business opportunities. 
Ideal for outside sales representatives, account managers, territory managers, business development professionals and customer-facing salespeople who want to win more profitable business. 

About R.M. Caligiuri – Caligiuri Leadership

R.M. Caligiuri is not just a leadership expert — he is a builder of behavior, a challenger of comfort, and a guide for those ready to rise. As the founder of Caligiuri Leadership and the creator of the Rise X system, R.M. has spent decades helping people transform from reactive performers into resilient, self-led, and transcendent leaders — the kind of leaders the world urgently needs.  

With a background in leadership development, psychology, and human behavior, R.M. brings a rare depth to his work. His frameworks are not theoretical — they are lived, tested, and forged in real-life adversity. He teaches from experience, not just expertise.  

Visit his website: https://www.calileadership.com/